OYEKANMI AYOMIDE

Senior Digital Marketing Strategist & Operations Lead

Lagos, NG.

About

Dynamic Senior Digital Marketing Strategist & Operations Lead with 3+ years of experience driving multi-channel digital marketing, content strategy, SEO, and high-converting paid advertising campaigns for global brands. Expert in orchestrating cross-functional creative teams, establishing scalable operating systems (SOPs), and optimizing conversion funnels across Meta, TikTok, and Google Ads. Proven ability to bridge brand strategy with creative content production and e-commerce operations to deliver sustainable organic growth, maximize ROAS, and enhance market authority.

Work

DIGITAL MARKETING & SOCIAL MEDIA STRATEGY LEAD

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Digital Marketing & Social Media Strategy Lead

Lagos, , Nigeria

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Summary

Directed multi-channel digital marketing initiatives, event promotions, and brand visibility strategies to drive attendee registrations and sponsor engagement.

Highlights

Directed multi-channel digital marketing initiatives and event promotional campaigns, successfully driving attendee registrations and sponsor engagement.

Developed structured pre-event, live-event, and post-event editorial content calendars, coordinating real-time media coverage and speaker showcases.

Deployed targeted digital advertising and conversion-led copy, maximizing event reach across the startup, tech, and investor ecosystem.

K&P

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Team Lead / Digital Marketing Operations

, Texas, US

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Summary

Led an international creative team, optimized digital media production, and scaled operational structures for a high-efficiency digital agency.

Highlights

Led and coordinated a high-performing international creative team of Video Editors, Graphic Designers, SEO Specialists, and Social Media Marketers across multiple client accounts.

Architected and implemented robust content deliverable pipelines, project sprints, and accountability frameworks, eliminating operational bottlenecks and missed deadlines.

Supervised end-to-end production of rich digital media, including video content, viral reels, and podcasts, tailored for multi-platform distribution.

Authored and standardized comprehensive internal operating guidelines (SOPs) and client communication standards, drastically accelerating project turnaround times and enhancing quality assurance.

Enforced stringent quality control and 2FA sign-off procedures, ensuring media publication integrity and asset handover.

Spearheaded strategic content planning and managed data-driven paid advertising campaigns, leveraging analytics to consistently increase client engagement, brand reach, and ROAS.

Designed and spearheaded structured onboarding, mentoring, and internship training curriculum for incoming creative and marketing personnel.

Played a pivotal role in scaling K&P's operational structure into a high-efficiency international digital agency model.

NTFX TRADING ACADEMY

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Digital Marketing Strategist & SEO Lead

Lagos, , Nigeria

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Summary

Led comprehensive digital marketing strategies, SEO optimization, and paid advertising campaigns to drive enrollment and enhance visibility for financial trading education.

Highlights

Spearheaded full-funnel digital marketing strategies and educational content frameworks, driving conversion-focused promotional campaigns for high-level financial trading education.

Executed end-to-end On-page and Technical SEO optimization strategies, including keyword mapping and content clustering, significantly improving organic ranking and domain visibility.

Designed, targeted, and optimized paid advertising campaigns across social channels, maximizing budget efficiency and driving qualified lead generation for academy course enrollments.

Authored engaging multimedia copy and video scripts explaining complex financial concepts, increasing viewer retention and social conversions.

EVERYTHINGBYELITE

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Digital Marketing & Content Strategy Lead

Lagos, , Nigeria

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Summary

Formulated comprehensive social media and content strategies, executed targeted ad campaigns, and planned visual content calendars to drive conversion and retention for retail commerce.

Highlights

Formulated comprehensive social media management, brand positioning, and content production strategies for retail commerce.

Executed targeted sponsored ad campaigns on Meta platforms, optimizing audience segmentation to drive profile discovery, inbound messages, and direct sales.

Planned and scheduled high-performing visual content calendars, focusing on high-ticket customer conversion and retention.

SOJOEE.COM

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Social Media & Warehouse Operations Manager

Lagos, , Nigeria

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Summary

Managed multi-channel social media strategies, community engagement, and comprehensive e-commerce warehouse operations to boost sales and streamline processes for a fashion brand.

Highlights

Formulated and executed multi-channel social media marketing strategies, building monthly content calendars and spearheading trend-led visual content creation (reels, carousels, promotional copy) to boost brand engagement and retail sales.

Managed community engagement, influencer outreach, and customer interaction funnels, successfully converting social traffic into active e-commerce store visits and repeat purchases.

Oversaw complete warehouse logistics, SKU indexing, inventory tracking, and catalog data integrity across multi-category fashion inventories.

Streamlined data entry workflows and order fulfillment protocols, eliminating catalog discrepancies and accelerating turnaround times from order placement to dispatch.

BELLS FAG LUXURY HOME

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Brand Strategist & Audit Lead

Lagos, , Nigeria

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Summary

Conducted brand audits and deployed optimized ad funnels to position a luxury real estate firm as an authority and boost lead capture.

Highlights

Conducted in-depth social media page audits, competitor benchmarking, and brand identity realignments, positioning the firm as a luxury real estate authority.

Deployed optimized sponsored ad funnels targeting high-net-worth property buyers and investors, significantly boosting qualified property inquiries and lead capture.

VCK GADGET & PASCAL GREAT GADGET

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Social Media Manager

Lagos, , Nigeria

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Summary

Managed social media channels and digital storefront engagement, creating compelling content and driving customer inquiries and retail conversions for consumer tech brands.

Highlights

Managed social media channels and digital storefront engagement for prominent consumer tech and gadget retail brands.

Produced compelling short-form video reels, high-resolution product showcase graphics, and persuasive marketing copy to highlight product features and promotions.

Drove measurable growth in inbound customer inquiries, physical store visits, and direct retail conversions through proactive community management and daily posting schedules.

CHIEF ENCOURAGEMENT OFFICER

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Social Media Manager

, Texas, US

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Summary

Developed brand positioning strategies, managed targeted ad campaigns, and curated social content to build community engagement and expand reach.

Highlights

Crafted tailored brand positioning strategies and curated value-driven daily social content, building community engagement and brand trust.

Structured, launched, and managed targeted sponsored ad campaigns, expanding regional and global reach across target demographics.

Handled weekly podcast scripts and performed audits to ensure quality and consistency.

FLAMINGO BAKERY

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Social Media Manager & Template Designer

Lagos, , Nigeria

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Summary

Developed visual templates and managed daily content distribution to elevate brand aesthetic and drive local foot traffic and online orders for a bakery.

Highlights

Developed a cohesive suite of custom, reusable visual templates in Canva, elevating and unifying brand aesthetic across social touchpoints.

Managed daily content distribution schedules, menu updates, and customer review showcases, driving local foot traffic and online orders.

EMMY 4G TRAVEL CONSULT

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Customer Support & Admin Assistant

Lagos, , Nigeria

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Summary

Provided high-touch client support, streamlined administrative workflows, and managed online presence and SEO optimization for a travel consultancy.

Highlights

Delivered high-touch client support, streamlined booking communications, and managed customer relations using CRM systems.

Oversaw appointment scheduling, invoicing, database updates, and optimized office workflows utilizing the Google Workspace suite.

Managed online presence and executed SEO optimization strategies across the web.

AMARIS TRAVELS

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Social Media Strategist & Content Planner

Lagos, , Nigeria

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Summary

Structured comprehensive social media strategies and implemented conversion-driven campaigns to drive consistent inquiry growth for travel packages.

Highlights

Structured comprehensive social media strategies and built dynamic monthly content calendars focused on travel packages, visa consultations, and seasonal itineraries.

Implemented conversion-driven copy and visual storytelling campaigns, driving consistent inquiry growth across messaging channels.

Education

Yaba College of Technology (YABATECH)

Lagos, , Nigeria
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National Diploma (ND) Marketing Grade:

Languages

English

Yoruba

Certificates

Communication & Presentation Master Class

Insigniapro Academy

Certified Virtual Assistant

ALX Africa

Skills

Marketing & Growth Strategy

Digital Marketing Strategy, Brand Development & Repositioning, Multi-Channel Editorial Content Calendars, Event Marketing & Coverage, SEO Optimization (On-Page/Technical/Content Clustering), Paid Ad Campaign Management (Meta Ads Manager, Google Ads), Conversion Funnel Optimization, Page Audits & Brand Health Analysis.

Content & Creative Production

Video Production Workflow Supervision (Short-form Reels, Podcasts, Long-form Video), Graphic Asset Direction, Copywriting & Media Scripting, Template Design, Storytelling & Community Engagement.

Operations & Leadership

Cross-Functional Team Leadership, Workflow Automation & SOP Development, Agile Project Tracking, Quality Assurance (QA) & 2FA Approval Frameworks, E-Commerce Warehouse Logistics & SKU Management, Talent Onboarding & Internship Training, Client Account Management.

Tools & Software

Meta Business Suite, Google Ads, Publer, Canva, WordPress, Google Workspace, CRM Management Systems.